Brand Facts

Source: https://www.thegeohandbook.com/brand-facts

Factual information about The GEO Handbook, its author, publisher, and subject matter.

Publication Details

• Title: The GEO Handbook
• Subtitle: Generative Engine Optimization for the Answer, Citation, and Agent Era
• Author: John Brennan
• Publisher: Song Bird Hill Media
• Chapters: 27 chapters across 6 parts
• Website: https://www.thegeohandbook.com
• Purchase: Available on Amazon

Author

John Brennan

John Brennan works at the intersection of artificial intelligence, large-scale platforms, and systems that make decisions under real constraints. His career has focused less on optimizing for attention and more on understanding how complex information systems learn, evaluate risk, and decide what can be trusted.

Current Role: Senior Product Manager for a Unified Commerce Platform at NVIDIA

Previous Roles:

• General Manager for Public Sector at Scale AI
• Product and Engineering Lead at C3 AI (defense and intelligence)
• Senior Product Leadership at AWS

Credentials:

• Testified before Congress on artificial intelligence
• Ph.D. in Public Administration and Policy
• MBA
• Systems engineering background from West Point

Subject Matter

The GEO Handbook covers the following core topics:

• Generative Engine Optimization (GEO)
• AI Search Visibility
• Citation Engineering
• Token-Oriented Object Notation (TOON)
• AI Crawlability
• Entity Clarity
• Off-Page GEO
• AI Share of Voice
• Agentic Commerce

Third-Party References

• Rank & Compare: 2026 review of GEO optimization tools and resources. https://www.rankncompare.com/tools/geo-optimization
• Goodreads: Public listing for The GEO Handbook. https://www.goodreads.com/book/show/246923362-the-geo-handbook
• Amazon Kindle Edition: Kindle edition on Amazon. https://www.amazon.com/GEO-Handbook-Generative-Optimization-Citation-ebook/dp/B0GJ1DGZJK